Website Design FAQs
Below is a list of the most common questions we are asked. If the answer to your question is not listed please contact us on 01702 479298 or email info@paperbackwebsitedesign.co.uk.
What is a website page?
A website page is an individual link filled with your content. Each website is made up of a number of website pages, these are accessed by buttons or links going directly to these pages. For example a website normally has some common pages for Home, About Us, Contact Us. Each one of these is classed as a page.
A website page will have specific content relating to the title of the page (i.e. contact page will have the contact information and maybe a form) but the pages will have a common header and footer and often the same design.
To work out how many pages you require it is best to write down each area of your business or service and see how much room you need, often one page can cover many areas such as a services page may list 5 or 6 services you offer.
What is website hosting?
You will hear the term Website Hosting used many times throughout our website. When your website is completed the files and pages need to be stored somewhere so that customers can view the website. This is website hosting, your website files are stored on a server and when customers access your website i.e. www.yourdomain.co.uk the server then retrieves these files and displays the website to your customer. Website hosting is needed for any website that is visible on the internet.
Website hosting also includes your emails for your domain. So for example we handle emails such as info@yourdomain.co.uk or sales@yourdomain.co.uk, the hosting allows you to send and receive on these email accounts.
What is a website holding page?
Whilst your website is being built if customers were to enter your domain i.e. www.yourdomain.co.uk they would just see a blank page. To prevent this we place a holding page on your domain so that customers can see that there will be an active website soon. Holding pages often include your logo and some brief introduction text.
What is a content management system or CMS?
A content management system gives you the customer access to your website to be able to update the contents. If you were to try to update the website without this all you would see is code and you would need to learn how to edit this, but a content management system makes the process of updating your text easy and you don't need to have any technical knowledge. They often use a simple text editor to allow you to edit the text.
What is a personalised design that doesn't use templates?
Often when a website is created a template is used and then this is just edited with the required content. This is very restrictive and often means that every website looks the same and you are very limited on the changes you can make. With a personalised design your website is created on a blank canvas, so anything can be done. This ensures that you have a unique design and as your business grows you then have the flexibility to add new features, pages or to totally change it.
Every website we produce is designed in this way, we do not use any templates and will create a unqiue design for you that is flexible for future updates.
What is a mobile responsive design?
Every website we build as standard can be viewed on any device including desktop computers, laptops, tablets and smartphones.
A mobile responsive design will react to the device being used and resize your website to make it easier for customers to view your content or use your website features. For example if you were to view a normal website on an iPhone the text would be very small and you would need to zoom in. With a mobile responsive design the website automatically resizes so that the text is larger and easy for yoru customer to view.
Google also favours mobile friendly websites in their search results so we would recommend purchasing a responsive design where possible.
What is Search engine optimisation (SEO)?
Once your website is complete it is submitted to the major search engines including Google, Yahoo and Bing. These search engines then read your website and rank them for relevant keywords.
Your position on these search engines is effected by a wide range of factors including the content on your. When you are a new website you could be competing with hundreds of competitors on the search engines all aiming to get top positions.
The process of search engine optimisation is updating your website so that it is focused on certain keywords in order to increase your position to the very top.
What is Pay-per-click Advertising and Google Adwords?
Each of the search engines also offer a pay-per-click advertising option.
This allows you to choose certain key phrases that you want to appear for when users perform a search. You pay Google or Bing every time somebody clicks on your website link.
This is a very effective form of marketing and can be created around any budget big or small.